dotboxMaking ecommerce more social

This morning we had the pleasure to meet with Proclivity and discuss the future of advertising. Proclivity has created a patented technology called FLX’s, which essentially removes the guesswork from advertising, operating on the real-time economics and transactional value of the ad. As we learned this morning advertising is now taking a new direction with real-time bidding, in order to see a significant ROI.  A current limitation of display advertising is advertisers pay for ads without knowing if it will truly generate revenue.  Proclivity addresses this issue by serving ads based on the true value of the consumer, they are able to generate this data by placing tags on an eCommerce site and gather consumer information.

Key Takeaways:

1. Advertising is now being taken in a new direction, where ads are being bought and sold through real time auctions.
2. Advertising will require measurable performance and ROI.
3. Key to success: buying media based on its expected value (customer valuation).
4. Tablet (iPad) inventory is the fastest growing shopping channel with 15-25% of website sales coming from the iPad; due to this ad inventory for tablets are becoming increasingly popular.

For more information on Tech Breakfast or if your company would like to present, please email sam@dotbox.com.

Generally every Thursday morning, we bring in various companies to our Union Square office to demo products that could help enhance our business here at dotbox. We pride ourselves in offering the best services we can, and often bringing in an outside partner can assist us in reaching our end goal and help our clients achieve a new level of success. This week we hosted Wildfire, who created a “Social Marketing Suite” which helps brands and agencies execute strong viral campaigns. We were very excited to have Wildfire come in, especially with the news of their new New York location. Here is some information that especially impressed us this morning:

Key Takeaways:
1. Wildfire’s Social Marketing Suite is made up of: Page Manager, Promotion Builder, Messenger, Analytics, and Monitor. These tools and services are used in conjunction to ensure a successful social campaign.
2. Wildfire works with the Facebook development team as a “Facebook Preferred Developer” and has received investment from Facebook’s fbFund. As a Preferred Developer, they are consistently up to date with Facebook’s ever changing structure.
3. Campaigns and applications created through Wildfire have responsive technology that can recognize any interface (desktop, tablet, mobile, etc.).
4. Wildfire has powered over 250,000 successful promotions since 2008, including some dotbox promotions in the past.
5. Wildfire’s team is willing to work on any type of social campaign and can create a relationship with your social media team to ensure maximum results.

dotbox‘s Tech Breakfast happens on a weekly basis, if you’d like to listen in or present to our team, please email Sam Joachim at sam@dotbox.com for more information.